I’ve spent over two decades in the weight room as both an athlete and a coach for one simple reason: higher standards produce better results.

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I’m Coach Jake Affronti. I currently serve as the Associate Director of Athletic Performance at Arizona Christian University, and Dynamic Sports Training, where I lead the training for more than 650 athletes across football, track & field, basketball, soccer, wrestling, golf, lacrosse, cheer and dance. Before that I’ve been with Arizona State University, Pace University, several local Arizona high schools, private training facilities, and I founded my own performance company. The common thread through all of it has been to build better systems. Ones that athletes and clients can trust when the pressure is on.

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My approach is straightforward. Clear standards and consistent execution. Whether it’s a college team chasing a championship, or an individual trying to raise their own bar, the goal stays the same. I build people who perform at a higher level than they thought possible.

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If you’re looking for someone who will hold the standard with you and give you a clear path to get there, you’re in the right place.